Our Magazine

Laila Khaled on comedy, creativity, the algorithm, and finding a life beyond the screen

In a world where almost anything can become content, Laila Khaled has learned that some things are better left untouched by the camera.

On outgrowing the person everyone remembers—and learning to meet yourself where you are.

What happens when the version of yourself everyone remembers starts to feel like a stranger? Rola Khalil reflects on nostalgia, grief, trauma, and the strange experience of watching your younger self exist on a screen—louder, braver, and, apparently, funnier. Maybe growing up isn’t about finding your way back to who you were, but learning to embrace who you’ve become.

Where legacy meets imagination, every generation shapes the future.

Echoes Across Generations explores the evolving relationship between Baby Boomers, Millennials, and Generation Z, challenging the narrative of generational conflict. Through reflections on tradition, respect, work, creativity, and cultural change, the article argues that meaningful progress is built not by one generation alone, but through collaboration, curiosity, and mutual understanding. It is a reminder that the space between generations is not a divide to overcome, but a bridge that connects the wisdom of the past with the possibilities of tomorrow.

Decoding Cairo’s Private Realities with Egypt’s First Bathroom Reviewer

Behind the pristine facade of Cairo’s dining scene lies a private reality that most ignore, but Ghaidaa dissects for a living. As the mastermind behind the viral account @to_pee_or_not_to_pee, Egypt’s first restroom reviewer has turned a hilarious, hyper-niche concept into an essential public service. This profile explores how she tackles restroom anxiety, navigates Cairo's geographical divide, and uncovers unexpected moments of human connection and sisterhood in the most overlooked spaces.

Cultivating Connection

How Youssef Fouad and the next generation are using viral TikToks, cinematic curation, and luxury campaigns to bring a 1970 diamond legacy into the modern spotlight.

Driven by Nuance: Myrna Meshrif on Redefining Arab Motorsport Culture.

Meet Myrna Meshrif, the Egyptian content creator who crossed the 100,000-follower milestone by bringing analytical depth and Arabic-led storytelling to the Euro-centric Formula 1 paddock. Go behind the scenes to discover her hyper-observant workflow, her thoughts on Ferrari's addictive nature, and how she is leading a new generation of Arab fans to claim their space in the sport.